IdeaRiverRun Invests over RM2 million in Gimmie
PETALING JAYA (SELANGOR), 28 November 2014 - IdeaRiverRun, a private investment company and incubator, today invested RM2.34 million (US$700,000) in Singapore-based Gimmie, a leading provider of digital marketing tools such as loyalty and rewards programs.
The investment will further strengthen Gimmie’s expansion in Asia with its soon-to-be launched GimmieX, the region’s first Software-as-a-Service (SaaS) Data Management Platform (DMP) and new customer wins for its Gimmie Loyalty Platform. The newly injected funds will be used to ramp up the product development of GimmieX and to provide in-country support for the Gimmie Loyalty Program in the region.
